Enterprise spirit:Unity, dedication, pragmatic, innovation
Enterprise slogan:Xinle Huabao, create a national brand, share with the world
Development concept:High starting point, high speed, heavy efficiency
Work philosophy:The attitude of seeking truth from facts, impartial and selfless handling of affairs, vigorous and vigorous style of work, the consciousness of giving priority to one step, the spirit of never admitting defeat, and the spirit of bravely shouldering heavy burdens.

Study the market with the global concept, integrate the market with the concept of connection, judge the market with the long-term concept, and test the market with the concept of efficiency.

The unity of thought drives the unity of action, the improvement of quality with the improvement of action, the improvement of management with the improvement of quality, and the improvement of efficiency with the improvement of management

Take virtue first, entrust important tasks; employ people appropriately, everyone is talented; the survival of the fittest, the development of the strong; pay attention to incentives, outstanding contributions

For your satisfaction, we wholeheartedly